01Swiss keyword research and regional targeting
Build campaigns around searches relevant to your offer and the regions you can serve. Review location settings, search terms and exclusions to reduce irrelevant traffic and make spending easier to understand.
02German and French campaigns
Structure campaigns by language and audience instead of reusing one international ad set. Plan German and French copy, keyword research and appropriate language review, with landing pages that match the language and promise of the ad.
03Focused search campaigns
Start with a clear offer, defined conversion goals and an agreed budget. Organise ad groups around meaningful customer intent, then test messaging and review the search terms that generate visits.
04Landing pages and lead generation
An ad click needs a relevant next step. We review your landing pages, contact forms, trust signals and mobile experience so visitors can understand the offer and send a useful enquiry.
05Conversion tracking
Measure the actions that matter, such as completed enquiries, with an appropriate consent setup. Review tracking quality and distinguish clicks or form starts from actual leads wherever the available systems allow.
06Ongoing optimisation
Use search terms, conversion data and your feedback on lead quality to refine keywords, ads, targeting and pages. Advertising spend and management scope are agreed before launch. Results depend on demand, competition, budget and your offer.